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The Practice of Everyday (media) Life - by Lev Manovich

You can read the essay by Lev Manovich by downloading a PDF from his website here

Although this essay is 10 years old it raises some interesting issues and connects an important by the philosopher Ce Certeau with a social media age.

questions to think about

first part of the essay has lots of statistics but these are now significantly out of date, however the growth in some areas is significantly more than even what was imagined in 2008 when this was written, however, think about this personally, how has you consumption and production of content developed over the last few years? How much do you consume compared to how much you produce and contribute?

This is Manovich's own question on page 6: ' Given that the significant percentage of user-generated content either follows the templates and conventions set up by professional entertainment industry, or directly re-uses professionally produced content (for instance, anime music videos), does this means that people’s identities and imagination are now even more firmly colonized by commercial media than in the twentieth century?

Manovich suggests the merging and even reversing of De Certeau’s categories of ‘strategy’ and ‘tactic’, do you agree with this point? Is there a democratising of media or is it still in the hands of ‘big business’? Does the mappability of web 2.0 structures mean that De Certeau’s categories are now irrelevant however you answer the question above?

What do you make of Manovich’s statement, 'it is only a matter of time before constant broadcasting of one’s live becomes as common as email’? (remember he wrote this in 2008)

Manovich makes a lot of the ‘conversation’, although he also says that further analysis is required to understand if web 2.0 inspired conversations are ‘a genuinely new phenomenon’, do you have any anecdotal evidence of the interactive, ongoing nature of the ‘conversation’?

So, is art still possible after web 2.0? Manovich’s belief is that most content is being produced by ‘prosumers’, young professionals or professionals in training. Do you think this will expand?

Does the development of ‘mash-up’ software tools have implications for creativity, copyright and/or authorship? How do you respond to Manovich’s final statement, ‘ The real challenge may lie in the dynamics of Web 2.0 culture – its constant innovation, its energy, and its unpredictability.’?

manovich_essay.txt · Last modified: 2021/07/19 17:35 by